Borderless Access Launches Proprietary Health & Wellness Panel
Posted July 22, 2013
The emerging markets panel specialist expands its offerings with the launch of a proprietary health & wellness panel.
July 18, 2013 - Online panel services provider Borderless Access has added proprietary health & wellness panel offering to its niche audience and business market research panels. This panel is profiled for 34 major ailments, 120 ailment sub categories, 15 lifestyle and wellness attributes, 5 healthcare access attributes and covers five countries - Brazil, Russia, India, China and Mexico.
Ruchika Gupta, President, Borderless Access says, “Emerging Markets present a unique challenge in gathering consumer opinions on healthcare. Factors such as poor insurance penetration, unorganized healthcare delivery, slow acceptance of lifestyle & wellness products, privacy concerns and consumer perception favouring traditional treatments over contemporary practices - influence consumer behaviour. This presents untapped opportunities for market research firms, pharmaceutical companies, health & wellness product manufacturers and global panel companies doing healthcare surveys in emerging markets. Our health & wellness panel addresses this need by covering not only ailments - but lifestyle, wellness and key healthcare aspects as well.”
Borderless Access’ consumer and B2B panel has 1.4 million members in 11 emerging markets. Its other offerings include an IT panel and niche audience panels in travel, automobile, finance and mobile.