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CMI Names Beth Rounds Chief Operating Officer

CMI, a market research and customer experience company, has appointed Beth Rounds as its Chief Operating Officer, a new position within CMI.

Atlanta, July 8, 2013 - CMI, a market research and customer experience company, has appointed Beth Rounds as its Chief Operating Officer, a new position within CMI:  
  • Beth brings over 25 years of experience in the market research industry, combining a pragmatic style with strong general management skills to create linkages between business, marketing and sales strategies.  
  • Over the course of her career, Beth has held various positions in operations, strategic account management and marketing, in large global and mid-sized domestic companies.  Prior to joining CMI, Beth was a partner with Cambiar Consulting, the leading management consulting company to the industry.  She also held positions at Custom Research, Inc, GfK, and MarketTools. 
  • Beth has extensive experience as a speaker, at both domestic and international industry gatherings on the future of research, strategy and leadership. 
“Beth is a seasoned and trusted leader who consistently delivers results. She is uniquely qualified to guide our strategic priorities, with a focus on operational excellence," said Chet Zalesky, president of CMI.  "I have great confidence in Beth's ability to align CMI’s strategic position with operational practices to keep our solutions relevant in an ever-changing marketing and research environment.”
“I am very pleased to be joining the CMI team to provide strategic leadership and enhance operational management, said Ms. Rounds.”  “Over the course of my career, I have been fortunate to work for leading firms in this vibrant industry.  My recent association with Cambiar Consulting has been a highlight and I will continue to be a champion.  Joining Chet and the team to lead the company into the future is very exciting for me. I look forward to being a champion for CMI in this dynamic marketplace.”
Rounds will assume responsibility for sales, marketing, client services, operations and product development.  Rounds will be responsible for corporate strategy formulation and execution as well as profitable revenue growth and further penetration of the company’s products and services into existing and targeted new clients.
About CMI
CMI is a full service marketing research that combines comprehensive research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why.  Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in pharmaceutical, financial services, B2B and customer experience settings.  CMI’s experienced team of consultants leverages a wide range of approaches, analytic methods and technologies to translate data into insights and insights into action.  For more information about CMI, visit
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Atlanta, Georgia, United States of America
(678) 805-4000
About CMI:
Our solutions equip organizations with the knowledge to influence their intermediary partners, ultimately empowering consumer purchase intent.

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