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Concept Optimization: At the Heart of 4 Trends Transforming Innovation

How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends.

Presentation by Waleed Al-Atraqchi, CEO at Affinnova. How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends: a renewed emphasis on innovation, greater connectivity with consumers, the technology shift from automation to empowerment, and the studied pursuit of creativity. To unlock the breakthrough innovation these trends enable, insight teams need to transition from being “stage-gate keepers” to partners facilitating collaboration. How?

 

This content was provided by Affinnova. Learn more at www.affinnova.com.

Company profile

Affinnova

Affinnova

Waltham, Massachusetts, United States of America
Telephone:
(781) 464-4700
Email:
greenbook@affinnova.com
Website:
www.affinnova.com
About Affinnova:
Affinnova is a high-growth software and services firm that enables innovative companies to drive better ideas to market faster.
www.affinnova.com