Just Starting Your Holiday Shopping in December? You're Not Alone

This content provides statistics on when consumers start their holiday shopping. If you wait until December, you should know you're not alone!

My wife and I are seemingly crazy. We still care about buying thoughtful gifts and spend all year building up our pile so that we're not wed to craziness at the local mall. But we're clearly not normal.

According to recent market research conducted here at Chadwick Martin Bailey with 1500 consumers, 19% of people (25% of males) don't get started until December rolls around. In fact, when we asked people in October, 12% already knew they would wait until the last minute to buy all of their gifts (17% male, 6% female.)

So, as you finish shopping take comfort in knowing you're not alone. And think of me sitting by the fire with a nice glass of wine. Happy Holidays!

- December 2009

This content was provided by Chadwick Martin Bailey, Inc. Visit the company website at www.cmbinfo.com.