[Webinar] How to Prevent User Experience From Killing Your Brand

The ubiquity of online access, the growth in ecommerce, the proliferation of social media, and increasing reliance on online reviews have dramatically altered the way consumers experience brands. That means marketers must work that much harder to ensure optimal experiences for digital channels they can control, such as desktop and mobile sites. The user experience (UX) of your digital properties impacts your brand. Do you know how? And by how much? Would you know what to do to improve it?

Join user experience veteran and AnswerLab CEO Amy Buckner Chowdhry as she describes the data collection and analytical methodology of UX measurement and explains how to get evidence-based, prioritized recommendations to improve user experience and measure the resulting brand impact.

This webinar will:

• Explain the data collection and analytical methodology that drives UX measurement
• Explore use cases for UX measurement
• Show the kinds of reports and recommendations that can drive UX decision-making