Interview: Online Qualitative With Jim Longo of iTracks

This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space.

This video interview covers the transition to online qualitative research including initial concerns and discovered advantages. Jim Longo of iTracks details specific ways research companies approach the online space.

I spoke with Jim Longo of iTracks after he gave a talk to the 2009 CASRO Technology Conference in New York City on May 28th. His company is among the leading providers of online qualitative interfaces such as online focus groups and online chat boards.

-May 2009

This content was provided by The Operandi Group. Visit their website at www.operandigroup.com.

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