A Tale of Two Emotions: Mobile Research and the Emotional Experience at Two Coffee/Donut Franchises

Capturing the Moment with MindSight® - A mobile platform tool for assessing consumer emotional states in target lifestyle moments

• The mobile deployment of a new emotional measurement tool lets researchers find  out how consumers really feel, at critical moments in their lifestyles
• Two examples - of consumers experiencing headaches, and consumers leaving check-up appointments with thjeir PCP – indicate the breadth of application for this tool
• MindSight® Mobile appears to offer promise of emotional data with new depth and immediacy to help  healthcare managers and policy makers understand the patient experience

Presentation by David Forbes.