New Business Announcement: Synapse Research, Inc.

New York, July 9, 2012 – Adam Weinstein, formerly CSO at Universal Survey, Inc., and Nathan Lynch, formally VP of Operations at Authentic Response, have launched a new global access provider company, Synapse Research, Inc. The company fields B2B, B2C, and international projects via its proprietary data collection process, Smart Sourcing™, which is a multi-sourced, intelligent process that enhances delivery, representation, and validity.

“We founded Synapse because we wanted it. Our clients wanted it,” said Adam Weinstein, co-CEO of Synapse. “Online research had shifted from a peripheral need to a primary mandate. But online acquisition hadn’t caught up. No one had yet developed a way to affordably capture true global access, at the validation levels our clients deserved. So that’s what we built.”

Synapse’s team possesses a combined 60 years’ experience in market research, more than 20 of which in the online space. Prior to creating Synapse, and throughout their research careers, Weinstein and Lynch had been end clients, full service providers and data collectors, executing thousands of global projects. Their focus is a commitment to remaining flexible, nimble, and innovative, and pushing the market research industry forward. The company has offices in New York, Connecticut and Maryland.

About Synapse

Synapse Research, Inc., based in New York, was founded in 2012. Synapse is an independent company and was created to provide the most-high quality, uncharacteristically consistent global access in the industry. Its proprietary process, Smart Sourcing, relies on 36 forms of validation to deliver an unprecedented 90%+ verification check on its members. To learn more about the company, visit www.synapseresearch.com.