QualMonkey: When technology blurs the lines

As the future changes, our definition of a "mobile device" begins to change and mobile becomes more pervasive. the ability of the respondent to become the researcher will blur the lines of not only traditional roles but also of methodology.

Presentation by David Nelems, President of ActiveGroup. As the future changes, our definition of a "mobile device" begins to change and mobile becomes more pervasive. the ability of the respondent to become the researcher will blur the lines of not only traditional roles but also of methodology. In the future we are going to see the data in the world around us become so rich with information that the world itself could become self-explanatory. With this will be a river of data available to marketers. With that comes the need for an army of tools and apps available to manage all of it. How will you make sense of it all?

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