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Smart MR Using Non Smart Phones
Presentation by Navin Williams, CEO at Mobile Measure and Sherri Stevens, VP Global Innovation at Millward Brown.
- Case highlights of studies conducted in India and Africa where respondents viewed TVCs and self administered an Ad evaluation questionnaire using MM & MB’s proprietary products.
- Study done using both Smart phone and non smart feature phones.
- Results of study and implications for the future
This content was provided by Millward Brown. Visit their website at www.millwardbrown.com.
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