[Webinar] The Internet of Things and the Coming Data Deluge
With the Internet comes data – what does this mean for the future of research?
"The Internet of Things" was one of the hottest topics in 2014, and is set to grow even faster this year, as we move to a world where the internet isn't just about connecting computers, but is now connecting all of the everyday devices that we use.
Whether it is our home thermostat (Nest), our music systems (Sonos), our TVs (Roku/Google), our watches (Apple) or our refrigerators (Samsung/LG), "smart" internet-connected devices are all around us.
With the Internet comes data – what does this mean for the future of research? In this webinar recording, ORC International's Chris Robson will discuss:
- The enormous opportunities for true digital ethnography
- The privacy and legal implications of using data from connected devices
- The state of researchers' tools and techniques to properly handle the upcoming data deluge
- The role of market research in closing the gap between massive data availability and better business decisions