The Mobile Impact on Market Research Panels

Presentation by Leslie Townsend, CEO of Kinesis Survey Technologies.
 

• Comparison of mobile survey access / completion rates, available technologies, and device usage across various regions
• How increasing mobile survey participation is now impacting market research panels and communities
• Practical steps that can be taken to expand online panels and offer full mobile support for panelists

 

 

This content was provided by Kinesis Survey Technologies LLC. Visit their website at www.kinesissurvey.com.