Using Digital Qual to Understand Key Moments in Product Transitions

In this presentation, we will present a case study demonstrating how digital qualitative research was used to understand the customer experience of a disparate group of mom’s transitioning their infants and toddlers into the next size diapers. 

Key takeways from this talk will be:

• Understanding opportunities in product transitions
• Key blind spots and decision points
• How to use digital qual to capture consumer purchase moments of truth

 

Presentation by Steve August, CEO at Revelation and Andrew Sauer, Senior Researcher Baby Care at P&G.

 

 

This content was provided by Revelation. Visit their website at www.revelationglobal.com.