Learn about the Hershey Company’s innovation journey from implementation to execution of Jobs to be Done and how they recently leveraged artificial intelligence to identify jobs and enhance the depth of insights around them.
View the recording today. Here is what we will cover:
- Through research on research, learn how Hershey co-developed a breakthrough research design leveraging a non-traditional method.
- Explore the new method that was leveraged, as well as compare and contrast the learnings and depth of insights from the traditional approach.
- Understand the best practices when leveraging Jobs to Be Done within the innovation process.
Martin Moore, Consumer Insights, Innovation, Hershey's
Tim Hoskins, President, Quester
- Des Moines, Iowa
- A full service market research company that leverages an artificial intelligence-backed software moderator to conduct in-depth interviews at scale
- Related Services & Software
- Artificial Intelligence / AI-Powered Platforms