[Webinar Recording] Best Practices for New Product Development: From Early-Stage Concepts to In-Market Success
Should you be rethinking your research when it comes to new product development?
You have unique business challenges, no matter how big or small, so it's imperative that you have access to the right expertise, technology, and agility giving you the power to progress.
Join Derron Wrubel, Innovation Consulting, Foods Division at Nestlé USA, and Matt Warta, CEO of GutCheck, as they share a story of new product development from early exploration all the way through to product launch and in-market performance.
View the webinar recording. You will learn:
- What challenges agile research can help address and how it saves time and resources
- How agile research enables an iterative approach to learning throughout the new product development process
- Best practices & tips developed by Nestlé’s innovation team including opportunities where you might be able to gain efficiencies within your development process
Matt Warta is the co-founder and CEO at GutCheck. Over the past 15 years, Matt has been a mainstay in the entrepreneurial community, co-founding two companies and funding dozens of others. Prior to GutCheck, he was a general partner with Village Ventures, growing the firm's investments from $100M to $750M. Matt also spent several years with Koch Industries, leading several investments that either went public or were acquired. He lives in Denver with his wife Susie and their four kids.
Consumer & Marketplace Insights Innovation Consultant
Foods Division of Nestlé USA