[Webinar Recording] Exploring the Drivers of Fragmented Loyalty in Financial Services

A decade ago, banking was heavily centralized. Customers entrusted the majority of their wealth and financial activities to a single financial institution.

Today, as digital banking surges, people are diversifying their portfolios with fragmented financial behavior, challenging retail banks to keep up in a market saturated with fintech startups.

Join Fuel Cycle for a discussion on what is driving consumers to abandon traditional banking solutions and how financial services organizations are adapting to the new threats posed by fintech.

View the recording to learn:

1. The drivers behind consumers’ switching behavior
2. How institutions can navigate a fragmented financial services ecosystem
3. How to beat your competitors with a seamless digital experience in every stage of the customer journey

Speaker:

  Rick Kelly, CPO, Fuel Cycle