The GRIT Report is designed to help insights professionals better understand where the industry is heading so you can make the right decisions for your organization. This edition of the GRIT Report features the always-popular GRIT Top 50, the only brand tracker in our industry.
Our panel of experts will share their knowledge and perspectives as Gen2's Gregg Archibald leads them through an exploratory conversation focused on the latest GRIT findings. Over 2,000 researchers shared their thoughts and opinions on a variety of topics including automation, training, and the future of sampling.
View the recording to hear more about the current trends in market research, what's driving change, and how suppliers and clients are adapting.
View the recording today. You will hear:
- A candid preview discussion of the topics covered in the latest GRIT report
- Key updates on multiple market research hot topics
- New additions to the report and how they affect the market research industry
Senior Vice President, Global Marketing & Strategy
Within his role as Senior Vice President, Frank is responsible for directing the global marketing portfolio through strategic planning and branding initiatives. He oversees marketing, communications, advertising, client materials and online media platforms.
Previously, Frank served as Senior Vice President, Global Panels, in which he oversaw client and panel operations throughout the Americas region. He was instrumental in the integration of the TNS 6th dimension and the Lightspeed online panel businesses, which began with a merger announced in mid-2009.
Frank is a veteran of more than 20 years in the market research industry. Over the past decade, he has worked to build and operate the industry’s leading global panels across Europe, the Americas and Asia Pacific. He previously held senior management positions with TNS, Greenfield Online and The Nielsen Company after beginning his research career with Colgate Palmolive Company and Sherwin Williams.
Frank is a graduate of Northeastern University, where he earned an M.B.A. degree, and Babson College, from which he holds a B.S. degree in Business Administration.
Vice President, Corporate & Product Development
Will serves as Vice President of Corporate and Product Development at Research Now. Will oversees the development of new products and solutions for the company, as well as helps evaluate potential acquisition opportunities. Since joining Research Now in 2014, Will has played a key role in shaping the company’s strategic vision around leveraging technology to better serve clients.
CEO & Co-Founder
Over the past 15 years, Matt has been a mainstay in the entrepreneurial community co-founding two companies and funding dozens of others. Prior to GutCheck, he was a General Partner with Village Ventures growing the firm's investments from $100M to $750M. He also co-founded and led business development for CyberCrop, which pioneered online trading of agricultural commodities. As a member of Koch Ventures, Matt led several investments that either went public or were acquired. Earlier in his career, he was a Senior Consultant in Deloitte's financial services practice.
Gregg Archibald is a marketing researcher and strategist dedicated to helping the research industry navigate the waves of change that are making the field both more challenging and more exciting. Gregg has spent most of his career helping Fortune 500 companies and advertising agencies deepen their knowledge of consumer trends and insights and using that knowledge to drive profit and growth.
At Gen2 Advisors he is dedicating his expertise and experience to fostering robust growth and healthy bottom lines in the research industry itself. After more than 20 years of experience with companies like AT&T, Capital One, Marriott, and GE Financial, the excitement and enthusiasm for marketing research is still there. He holds an MBA from the University of Memphis. He spends his time in Richmond, VA with his son and two dogs (one is a blue-ribbon Frisbee dog).
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