[Webinar Recording] From Grooming to Beautification: What Do Men Want?

There’s a huge opportunity for the male grooming industry in 2021.

Why? For two reasons: 1. A boom in personal care and hygiene product usage, catalyzed by COVID-19, and 2. The changing definitions of masculinity have enabled brands to market to men in radically new ways.

These factors combined paved the way for 5 very interesting trends for men’s personal care in 2021.

Join Streetbees for a dynamic webinar exploring men's beauty needs from basic grooming to advanced skincare, haircare, and makeup based on insights powered by their massive Human Intelligence Platform.

View the recording. You will leave this webinar:

• Understanding the skinification trend for hair-conscious men

• Able to identify men who are more likely to adopt beauty supplements and personalized premium vitamins

• Knowing mens’ attitudes towards aging and grooming

• Ready to uncover the drivers behind male cosmetic purchases

 

Speaker:

  Steph Money, Strategic Innsights Lead, Streetbees

  Dario Mancini, Research Manager, Streetbees