[Webinar Recording] Improving NPD Success Rates: Lessons Learned & Best Practices

New products are the lifeblood of every company, but New Product Development (NPD) remains one of the most challenging things to develop successfully. So how can you optimize this process? 

Join EyeSee, one of the fastest-growing behavioral research companies globally, as Jonathan Asher, Executive Vice President of EyeSee, Nikola Golubovic, Shopper Insights Director of EyeSee, Tony Marcello, Consumer Insights Sr Associate, General Mills and Tanja Petrovic, Innovation Strategy Director, The Coca Cola Company share NPD best practices and the first results of Eyesee’s extensive NPD benchmark study with over 30,000 respondents. 

View the recording to:

1. Discover a new product testing framework based on behavioral methods and iterative design thinking methodology
2. Learn what factors impact NPD success 
3. Find out how to approach NPD testing–where to start and which stakeholders to involve
4. Understand which phases of product development require which type of test
5. Get a sneak peek of EyeSee’s extensive NPD benchmark study

Speakers:

  Jonathan Asher, Executive Vice President of EyeSee,

  Nikola Golubovic, Shopper Insights Director of EyeSee

  Tony Marcello, Consumer Insights Sr Associate, General Mills  

  Tanja Petrovic, Innovation Strategy Director, The Coca Cola Company