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Dana Stanley
Greenbook’s Chief Revenue Officer
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[Webinar Recording] Leading with Empathic Experiences
The past year has brought the importance of empathy and humanity to the forefront. But to turn these concepts into action often, we ask ourselves:
- How do we define empathy in the world of insights?
- What does it mean to be human centric?
- How do we bridge the gap between empathy and consumer closeness?
- Why is it important to bring empathy along at every step of the innovation process?
- As we tackle the next normal, why is leading with empathy more important than ever?
These questions are top of mind for many insights professionals and navigating how to lead with empathy and take human centric approach is no easy task.
Join us for a Q&A discussion with Ingrid Mong, Manager of Human Insights at Clorox, and Renee Smith, Chief Research Officer at GutCheck, to explore the power and importance of leading with empathy now more so than ever.
Speakers:
Renee Smith, Chief Research Officer, Gutcheck
Renee has 25+ years experience conducting research into why people do what they do, first as a journalist, then as an academic, and for the last 15 years as a market research professional.
Ingrid Mong, Manager of Human Insights, Clorox
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