[Webinar Recording] Self-Serve Sampling Webinar: Save time and money - not to mention your sanity

There are a number of reasons why market research agencies are migrating to self-service sampling (or DIY Sampling).  If you find yourself thinking, “Why Self-Serve Sampling?” hesitate no more because we have a perfect webinar for you. Introducing the Pegasus Self-Serve Sampling Platform providing real-time access to high quality, richly profiled survey respondents.  Easy Access, Faster Answers.

View the recording today.  In this webinar you will learn:

• How this DIY solution opens up multiple sample sources and is so easy to use.
• How to overcome feasibility issues with a tool that quickly estimates the success factor of your market research study
• Two key factors that drive ROI; faster field times and targeting the right survey audience

Speakers: 

Matt Dusig is one of the founding partners of InnovateMR. Matt’s technical know-how and business experience help drive Innovate’s success. He envisions the ideal market research world where every consumer has a positive experience with research, thereby expanding the sample universe. Matt has personally created five different sampling systems that have run his businesses. Many innovations commonly used throughout the industry were developed under Matt’s guidance. Matt co-created the industry’s first mobile app solutions used to pinpoint respondents based on their geo-location. Matt has co-founded five online companies including two pioneering sampling firms uSamp/Instantly and goZing.

Lisa Wilding-Brown is Chief Research Officer of InnovateMR. Lisa’s specialties include sampling and survey design, panel development and management, online and mobile recruitment as well as full-service mixed-mode field management. As CRO, Lisa is responsible for panel quality, best practices and sampling methodologies. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division. Lisa got her start in Market Research at Harris Interactive, where she played an instrumental role in developing the company’s full-service online project management group.