[Webinar Recording] The Power of Mobile Insights
View the recording to learn why it is crucial for researchers to understand ways to take advantage of mobile insights.
Mobile technology has changed the way the world works, and how people interact. This new paradigm has made it exceptionally easier for researchers to connect with our target audiences in-the-moment, and engage with them for a deeper understanding of behavioral insights and opinions where they already are - on their mobile devices.
Through mobile missions and geofencing technology, respondents are now able to answer questions and give their feedback immediately and reliably, without any time for the respondents to forget their experience. This can include shopper marketing insights, consumer behavior in store, and concept testing.
Don’t miss the opportunity to gain a deeper understanding on how you can use mobile and geofencing to your advantage.
View the recording. You will learn about the:
- Benefits and fundamentals of geofencing
- Mobile and geofencing use cases
- Shopper Insight case studies from big box retailers to concept testing
Adam Portner, VP, Client Solutions, ProdegeMR
Adam brings over twenty years of consumer insights & market research experience across Sales, Client Services, & Panel Management functions. Prior to joining ProdegeMR, Adam served as Senior VP of Client Development at Research Now where he oversaw sales. Earlier in his career, he led the Service Bureau, Sample Services, and Proprietary Panels businesses at MarketTools (acquired by MetrixLab). Prior to that he held responsibilities in Client Services, Sales, and Consulting functions at Information Resources.
Daniel Ross, SVP, Product Management, ProdegeMR
Daniel Ross is Senior Vice President of Product Management for ProdegeMR. Daniel is responsible for market research product strategy, sampling practices, & user experience across desktop & mobile. Prior to joining Prodege, Daniel was head of product at uSamp where he delivered innovative market research products for over 5 years. He has held senior level product management research positions at MySpace, Greenfield Online, goZing & continues to bring best-in-class product experiences for ProdegeMR.