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The Exchange
Welcome to The Exchange – Your Front-Row Seat to What’s Next in Market Research
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The Exchange
Digital Twins, Synthetic Data, and the New Rules of Research │The Exchange: Episode 145
AI is rewriting the rules of research and marketing, and not always gently. This episode digs into what happens when digital twins start speaking for ...
The Exchange
AI Is Changing Research. But Can We Still Trust the Data? │The Exchange: Episode 144
AI funding just topped $400 billion. A research giant went private at a huge premium. And fake polling data fooled the media. What do these have in co...
The Exchange
The Real Signal Behind This Week's Biggest Insights Industry Deals │The Exchange: Episode 143
A $2 billion ad verification deal, a trillion dollars in retail spending up for grabs by AI agents, and a synthetic population standing in for 8.3 bil...
The Exchange
From Advisor to Decision-Maker: AI's Next Power Move │The Exchange: Episode 142
The line between AI advisor and AI decision-maker is disappearing fast, and in this episode Karen Lynch and Lenny Murphy track it across three fronts:...
The Exchange
Who Owns the Data Behind the AI Boom in Market Research? │The Exchange: Episode 141
AI money is pouring into market research, but who actually owns the data feeding it? Kerry Hecht and Lenny Murphy dig into Simile's $2B valuation, the...
The Exchange
What Happens When AI Starts Making the Buying Decisions │The Exchange: Episode 140
AI agents are quietly rewriting how people shop, and most brands haven't noticed. Karen Lynch and Lenny Murphy dig into what happens when chatbots bec...
The Exchange
The Synthetic Respondent Problem Nobody's Talking About │The Exchange: Episode 139
The research industry is having a reckoning with trust. Fresh funding is pouring into measurement and event intelligence, Nielsen just walked away fro...
The Exchange
The Quiet Shift Reshaping Market Research │The Exchange: Episode 138
AI is quietly rewiring the research industry from the inside out, not through hype cycles but through everyday workflow integration. Episode 138 digs ...
About the Podcast
Join industry trailblazers Karen Lynch and Lenny Murphy as they unpack the week’s most important news, trends, and breakthroughs shaping the insights and analytics world. Originally streamed live every Friday on LinkedIn and YouTube, The Exchange distills the buzz of the moment into thoughtful, fast-paced conversation for curious minds and seasoned pros alike.
Whether you're an insights veteran, a rising star, or simply fascinated by the evolving role of data in business and culture, this is your backstage pass to expert perspectives, sharp takes, and actionable ideas. Stay sharp. Stay ahead. Stay connected.
Karen Lynch
Chief Programming Officer
Karen Lynch is Chief Programming Officer at Greenbook, where she shapes the company’s editorial and content strategy, leads event programming, and hosts several podcasts across the Greenbook podcast network. Before joining Greenbook, she spent 30 years as a full-time qualitative researcher while also building a career as a writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. Today, she brings those perspectives to her work at Greenbook, helping shape conversations around insights, AI, innovation, and the future of the industry.
Leonard Murphy
Chief Advisor for Insights and Development
Leonard "Lenny" Murphy is Chief Advisor for Insights and Development at Greenbook, where he has spent over a decade building the industry’s leading content and marketing platform. With more than 20 years of executive leadership — including roles as CEO of Rockhopper Research and BrandScan360, CSO of Veriglif, and Founding Partner of Gen2 Advisors — he is widely recognized as a global thought leader in market research. Today, Lenny serves as an active board member, retained strategic consultant, and M&A advisor, tirelessly driving innovation and growth across the insights ecosystem.
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