The Exchange

Karen Lynch

Editor-in-Chief

Karen Lynch serves in a multi-faceted leadership role at Greenbook as Editor-in-Chief, Chief Programming Officer, and Chief of Staff. In her editorial capacity, she drives Greenbook’s content and publication strategy and shapes the industry-wide discussions happening here on the Greenbook article ecosystem. Prior to Greenbook, Karen spent 30 years as a full-time qualitative researcher and published writer across mainstream magazines and popular anthologies. She leverages this deep research and storytelling background to lead conversations surrounding AI, insights, and market innovation.

Leonard Murphy

Chief Advisor for Insights and Development

Leonard "Lenny" Murphy is Chief Advisor for Insights and Development at Greenbook, where he has spent over a decade building the industry’s leading content and marketing platform. With more than 20 years of executive leadership — including roles as CEO of Rockhopper Research and BrandScan360, CSO of Veriglif, and Founding Partner of Gen2 Advisors — he is widely recognized as a global thought leader in market research. Today, Lenny serves as an active board member, retained strategic consultant, and M&A advisor, tirelessly driving innovation and growth across the insights ecosystem.