Data Analysis & Synthesis

Surveys, qualitative interviews, sales figures, customer feedback, social media, and other types of data can be tedious to analyze individually and seemingly impossible to analyze collectively. Whether monitoring survey data real-time or assembling a comprehensive database from disparate sources, it’s hard to shake the feeling there should be easier, faster, and more intelligent paths from data collection to business-relevant insights.

According to the most recent GRIT Report, the role of data analyst has increased 55% among brand-side researchers since the onset of the pandemic; the era of Data Enlightenment is well underway. The critical need to make use of available data met the availability of new tools for analysis, accelerating technological advancements which have further accelerated with the advent of commercially viable AI.

Analysis tools are built in to survey, qualitative, and user research platforms, and also technology for behavioral data, such as customer experience, social media, and web tracking. Overcoming barriers to integrating data sets, these enable more holistic profiles of your market. Predictive and prescriptive tools go beyond reporting business intelligence to vitalizing it, and visualization tools let you explore the data interactively so you can spend more time applying your experience to business problems rather than slogging through tedious manipulations.

If the idea of increasing the amount and types of data you can bring to bear on business issues seems more tantalizing than practical, you owe it to yourself to see how emerging technologies can reduce these burdens and increase the speed to business-relevant insights.

See how these tools take over the heavy lifting, provide more holistic views of your markets as well as the future, and empower you to infuse business intelligence with more of your wisdom rather than simply emerging from your sweat.

If you're looking to supercharge your team's analytic capabilities (and save a few all-nighters), this showcase will offer a glimpse into a more efficient, insight-rich future. These days, everyone can benefit from data and from more of it - if only they could handle it easily. Whether your main concern is moving more efficiently from data to business-relevant insights, how to make better use of more data sources, or how to super-size your analytical prowess, this showcase will help you find tools that lighten your load and illuminate your path.