Knowsis: The Data Alchemy Platform

The Data Alchemy Platform turns a raw survey dataset into decisions your team can act on, without a data science team to run it. The framework is seven analytical transformations, and five now run as self-serve apps you operate yourself. In this session we work through two of them end-to-end, Segmentation and Prediction, to build a set of behavioural personas from one dataset.

You will watch outcome-based segmentation group people by what actually drives them, not by their demographics, and then see the Catalyst engine rank not just what matters but also where you can move the needle. The platform names the segments from their own data, writes the strategic interpretation, and exports it to a branded PowerPoint or Excel. We finish by filtering to a single persona and re-running the whole analysis through its own logic, the predictive persona approach, in one move. Bring a dataset, leave with a deck. Free to try at knowsis.net/platform.