quantilope: Automating Mental Availability for Rapid Brand Growth

Traditional funnel metrics only tell half the story; true growth happens when your brand owns the mental triggers that prompt a consumer to shop in the first place. Join quantilope’s Solutions Consultant Hailey Nettler for a tech showcase on automating Better Brand Health Tracking (BBHT) to measure Mental Availability with scientific precision. You’ll discover how to move beyond static awareness scores to an AI-driven model that identifies the specific needs, emotions, and situations linking your brand to the category. By automating complex metrics like Mental Market Share and Network Size, this session demonstrates how to pinpoint the exact Mental Availability required to convert non-buyers, hold onto current buyers, and ensure your brand is the first one that comes to mind in the moments that matter most.
Key Takeaways:

• Automate Mental Availability: Instantly calculate MMS, Mental Penetration, and Network Size without tedious manual analysis.
• Actionable Insights: Move beyond surface-level awareness to understand the "why" behind consumer behavior and purchase intent.
• Win the Moment: Use Mental Advantage analysis to optimize creative messaging and dominate category purchase triggers.