Consumers are living their lives on camera, making video research, in-depth interviews (IDIs), and consumer immersions feel like an increasingly intuitive choice for researchers. Video puts a face to a name, getting clients closer to their customers’ lives for a deeper understanding of behaviors and attitudes.

With new developments in AI, what used to take hours and hours of video research can now be analyzed in a matter of seconds — surfacing more meaningful insights quickly, and changing the way researchers do their jobs.

Join Greenbook, Bulbshare, and Premier Foods for a free webinar on Thursday, January 25, 2024 at 11 am ET to explore a new frontier of video research, supercharged with AI analysis. Through an exclusive look at a case study with Bulbshare and Premier Foods, you’ll learn more about injecting consumer truths with a variety of video techniques and learn how to master AI companionship to develop discussion guides, interview transcripts, keyword analysis, and ready-to-use reports.

What You’ll Learn

• How to drive consumer empathy through more immersive research
• How video provides richer results through verbal and nonverbal cues
• Discover how to leverage AI to convert hours of content into millions of insights