With 95% of new product launches failing, the shortcomings of traditional concept evaluation methods are evident. Traditional concept testing methods, reliant on KPIs, frequently misjudge concepts' potential market success, exposing brands to expensive errors.

Join Greenbook and Cambri for a free webinar to explore how AI is redefining standards in concept evaluation. This session will demonstrate how AI helps take into consideration elements traditional concept tests are not able to capture to screen high potential concepts more accurately from concepts that will most likely fail in-market.

By the end of the discussion, you'll be equipped to understand what moving from traditional methods to utilizing an AI-generated trial prediction score could do for your innovation and concept testing work and how it would be helping your brand effectively prioritize concepts that will have the best chance for success in the market.

In this session, you’ll learn how to:

• Accelerate Data-Driven Decisions: Learn to use AI-powered predictive modeling to swiftly identify concepts with the highest success potential, moving beyond less reliable traditional KPIs.
• Optimize Concepts with Precision: Discover how with the help of machine learning you are able to identify the crucial adjustments needed to enhance your concepts securing a better market fit.
• Enhance Success Rates and Reduce Risk: Gain insights into how AI enhances the accuracy of concept evaluations, helping to prevent costly product failures and increase success in the market.