In 2024, businesses will be challenged to rethink traditional metrics and embrace modern methods to stay ahead of the competition. The traditional brand awareness metrics that have been around since the 1950s are no longer enough; brands need innovative tools and templates to help them gain market share. 

To secure your brand’s future in an increasingly competitive landscape, mastering better brand health-tracking methods is imperative for brand growth.

Join Greenbook and quantilope for a webinar on Thursday, January 11, 2024 at 1 pm ET to explore the new principles around category entry points and mental availability that brands should really be tracking to measure their success; principles developed by Professor Jenni Romaniuk and the Ehrenberg Bass Institute. 

Senior Solutions Consultant, Madita Brandhorst, will discuss how brands can grow by increasing the number of buying situations they become top of mind for, and the metrics your teams should track over time to stay competitive. You won’t want to miss this informative session!

What You’ll Learn:

• New, actionable, and proven ways to measure a brand’s success
• Automated tech-based approaches to arrive at these findings
• Templates that will shorten your time to reliable insights

Register today!