As we gear up for the fast-approaching new year, there’s no better time to dive into the treasure trove of rich texting data from the past year!

Join Greenbook, TextUs, and leading strategic research and consulting firm Benenson Strategy Group (BSG), for a free webinar on Thursday, December 7th at 1 pm ET as we explore and discuss the new TextUs SMS Engagement Report that reveals consumer text messaging trends that can help guide your strategic decisions in 2024 and beyond.

Through these fresh data points and TextUs’ own usage data, you’ll learn about the distinct consumer attitudes, usage habits, and preferences that power SMS. You’ll also uncover how text messaging’s growth has led to new advances in consumer research.

A few key highlights you can expect to discuss:

• 79% of users aged 18-29 find sending rich media a way to stay connected, while 65% of those 65 and older find this helpful.
• Only 2% of users say that they usually ignore text messages as much as possible.
• 63% of users say text messaging is their go-to method for daily communication with people they know.
• 8% of smartphone users are likely to participate in a survey via SMS only.

Register now to gain access to all data points and receive the free report!