Today’s research methods often fall short in capturing the nuanced behaviors of today's consumers. Traditional surveys and interviews rely on recall, leaving gaps in understanding. 

However, advances in AI-driven voice moderation and passive data collection are enabling a more complete, real-time view of consumer behavior.

In this panel discussion, Susan Schwallie, Global Head of Sensors, alongside Nihal Advani, Founder & CEO at QualSights, and Mitch Barns will explore the latest innovations in tech-enabled research methods and how they’re helping brands build stronger, more meaningful connections with consumers.  

Learn How To:

• Unlock Consumer Empathy Through AI: Discover how AI-powered voice moderation is bridging the gap between qualitative and quantitative research, enabling consumer conversations at the “exact moment of truth.
• Leverage Passive Data for Unbiased Insights: Learn how real-time, sensor-based tracking reveals true consumption behaviors and eliminates recall bias.
• Apply Tech-Enabled Insights for Growth: See how brands are using AI and passive data to uncover hidden opportunities, refine product development, and drive revenue growth.