Since ChatGPT’s debut, the potential of generative AI in the insights field has sparked excitement, curiosity, and skepticism in equal measure.

Recent data from the GRIT Report shows a notable shift in outlook: advocacy for generative AI increased by 28% since 2023, and 62% of insights professionals now believe gen AI can boost research productivity.

What have we learned and how will these changes in generative AI affect your role in insights?

Join Greenbook and quantilope for an informative session with experts Jannik Meyners, Senior Director of Data Science at quantilope, and Beatrice Capestany, Senior Global Director of Solutions Consulting. They’ll discuss lessons from both the anticipated and actual uses of generative AI, drawing on quantilope’s experiences integrating generative AI.

Explore the “Insights AI Curve,” which charts the path from early expectations to real-world implementation and user feedback. Find out how you can apply these insights to strengthen your own AI initiatives and enhance research outcomes.

Key Takeaways: 

• Understand the evolution of Generative AI in consumer research.
• Learn how to become an advocate for AI within your organization.
• Discover the factors that make AI tools successful in research.