The research landscape is evolving rapidly, with GenAI technologies opening new doors to enhance insight quality, engagement, and data integration. But with over 1,500 AI-embedded tools available, navigating this complex ecosystem can feel overwhelming for insights professionals.

So, how do you determine which technologies will truly transform your research outcomes?

Join Greenbook and CMB on September 12th at 1 pm ET for a free webinar to uncover the true potential of leveraging GenAI in your research practice. Casey Mohan, VP of Qualitative Insights & Strategy, and Richard Scionti, VP of Product & Innovation at CMB, will reveal their firsthand experiences from rigorously testing a wide range of GenAI solutions in partnership with some of the world’s largest brands. You’ll gain actionable insights from CMB’s real-world testing—learning which technologies delivered exceptional results, where they fell short, and how to avoid common pitfalls.

In this session, you’ll learn how to:

• Elevate Insight Quality: Explore how GenAI can overcome critical challenges like enhancing research engagement and improving the quality of insights from multi-source data.
• Choose the Right Tools: Identify which GenAI technologies are most effective for your objectives and understand their limitations.
• Maximize Impact: Implement various research technologies to achieve different insights and outcomes, leveraging both GenAI and human intelligence for success.
• Ensure Ethical and Secure Applications: Vet GenAI technology to ensure it meets high standards of quality, safety, security, and ethics.