Consumer research still relies heavily on demographics like age, income, gender, and class to explain behavior. The problem is that consumers don’t move through the world that neatly anymore. People shift how they identify, what influences them, and how they make decisions based on context, environment, and circumstance.

In this webinar, Attest will share original research across UK and US audiences that highlights the growing gap between traditional segmentation models and real consumer behavior. They will be joined by Reddit for a conversation examining the challenges insights teams face with both changing consumers and faster business decisions, and will discuss a more behavior-first approach to audience understanding, research design, and insight delivery.

What You’ll Learn:

• How to evaluate consumers  through a more behavior-first lens rather than relying too heavily on demographic proxies.
• Ways to design research that combines quant for pattern detection and qual for deeper context.
• How to identify where slow insight delivery is limiting business decisions and where faster clarity would have the greatest impact.