The New Consumer Reality After GLP-1

Much of the conversation around GLP-1 medications focuses on consumers actively taking them. Far less is known about what happens after treatment ends. Do former GLP-1 users return to old eating and shopping habits, or do some of those changes stick?

In this webinar, Knit will share original research into the behaviors and preferences of former GLP-1 users. The findings suggest these consumers neither fully return to their pre-treatment habits nor maintain every change they made while on GLP-1 medications. Instead, many develop new preferences that influence what they eat, what they buy, the brands they choose, and even household food decisions.

For food and beverage brands, these shifts create new opportunities across product development, packaging, messaging, and the shelf. More broadly, the research shows how insights and marketing teams can better understand consumers whose behaviors no longer fit existing assumptions, uncover unmet needs, and respond to emerging shifts before they become established trends.

What You’ll Learn:

• How former GLP-1 users are changing: Which eating, shopping, and brand behaviors stick after treatment, and which begin to shift back.

• Where brands have room to respond: How changing preferences create opportunities across products, packaging, messaging, and the shopping experience.

• How to identify emerging consumer needs earlier: How research can help teams understand hard-to-reach audiences and respond to changing behaviors before they become established trends.