Virtual vs. Real Shopping: How Closely Do Shopper Behaviors Match?

Understanding shopper behavior has never been more important, or more complex. With brands competing for attention across increasingly fragmented retail environments, traditional research doesn't always capture how shoppers navigate, evaluate, and choose products in real shopping situations. Store layout, shopper pathways, product visibility, and opportunities for impulse purchases , but evaluating these elements in isolation can leave important gaps in understanding.

In this webinar, EyeSee and Mars will explore how realistic virtual shopping environments can help brands make more informed retail decisions. Using EyeSee's EyeStore platform and a real-world Mars case study, they'll demonstrate how brands can recreate shopping experiences, observe shopper behavior, and test different retail scenarios before implementing changes in the market.

Attendees will learn how to translate these findings into practical recommendations for category management, shopper marketing, and commercial planning.

What You'll Learn

• How realistic virtual environments capture shopper journeys: Explore how free navigation reveals shopper pathways, product discovery, and purchase behavior in realistic shopping contexts. 

• What drives impulse purchases in the transaction zone: Understand how shoppers interact with products and what influences last-minute purchase decisions. 

• How to turn shopper research into retail decisions: Apply insights from realistic shopper journeys to inform store layout, product placement, shopper marketing, and commercial strategies.