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Data Science and Analytics Consulting

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The digital revolution is becoming more popular in the consulting industry. The result is many more opportunities available to enhance the data, insights and strategy of clients. 

Data Analytics is a method of extracting and drawing conclusions from data to make better decisions. This technology is fast rising. It uses artificial intelligence, statistics, and advanced market knowledge. Users gather this data to figure out essential patterns in large sets of data. Deploying smart analytics provides excellent insights into the performance metrics of a company. It also shows the complicated changes taking place there.

Types of Data Analytics

Generally, there are four types of data analytics. They include Descriptive, Diagnostic, Predictive and Prescriptive Analytics:

1. Descriptive Analytics

Descriptive analytics provides expository information. It answers the fundamental questions of what, who, where, when, and how many. It is not possible to have dashboards and Business Intelligence tools without it, because it is the backbone of reporting. We can further divide Descriptive Analytics into two groups: canned reports and ad hoc reporting. Canned reports contain information about a particular subject. An example is a monthly report providing information on ad performance. Ad hoc reporting is usually not scheduled. It is essential for getting better information about a particular issue. You can do this through social media by viewing the people that have interacted with your page. It also helps you get other demographic data. Ad hoc reporting is hypersensitive, and it provides a bigger picture of your audience.


2. Diagnostic Analytics

Diagnostic analytics answer the question of why something happened. It measures historical data against other kinds of data. A diagnostic analysis makes you drill down. It helps you to locate dependencies and find out patterns. Businesses make use of this analysis to get in-depth knowledge of a specific problem. Organizations need to have detailed data at all times. Otherwise, the collection of data may appear to be single for each challenge and consume more time. Diagnostic analytics gives you alerts before a potential issue arises. For example, it lets you know of employees who put in fewer working hours than they should.

3. Predictive Analytics

Predictive Analytics gives you information on what is likely to happen in the future. It makes use of the discoveries of both descriptive and diagnostic analytics. It helps you to discover clusters, tendencies, and exceptions. You can then predict trends likely to take place in the future. Thus, predictive analytics is a crucial forecasting tool. Despite its many advantages, forecasting only provides an estimate. Its accuracy depends on the quality of the data. Thus, it requires regular optimization and careful treatment.


4. Prescriptive Analytics

This type of analytics prescribes the action to take to prevent any future issue. It also makes use of all promising trends. This type of analytics is where big data and artificial intelligence come into play. Statistical modeling deals with assessing situations to prove or disprove a hypothesis. AI deals with predicting potential outcomes based on many variables.

Why Data Science Matters

Data Science and Analytics consulting are essential to all businesses. It can help them in creating new products. It also makes them more efficient for better performance and enhances the customer experience. Data Science can uncover patterns that can be used to maximize profits.  It provides information for better decision making and detects challenges and opportunities. It makes forecasts that can reduce labor and cost.  Data Science provides a strong foundation for strategy development and decision-making.

About SIS Data Science and Analytics Consulting

SIS Data Science and Analytics Consulting Group provides leading data solutions:

  • AI, ML & Blockchain Consulting
  • Dashboard Development
  • Data Visualization
  • Algorithms
  • Data Mining
  • Data Programming
  • Software Programming

Learn more about Data Science and Analytics at

Company profile

SIS International Research

SIS International Research

New York, New York, United States of America
Telephone: (212) 505-6805
About SIS International Research: SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

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