Spherical roller bearing manufacturer needed help identifying and sizing the market opportunity in the pulp & paper Industry

Global roller bearing manufacturer needed to identify and size up the opportunity for spherical roller bearings in the pulp & paper industry in order to make a decision about the investment of resources into this sector. They also required customer insights and competitive intelligence to develop a go-to-market strategy. Finally, they charged Geo Strategy Partner with identifying suitable acquisition partners that could accelerate their market penetration.

Over 300 qualitative interviews with customers, lost customers, potential customers, competitors, MRO providers, and supply chain partners, ethnographic visits, and extensive secondary research and market modeling.

Our comprehensive market report included recommendations for a go-to-market strategy; a profile of ancillary businesses that could be acquired, a proprietary market sizing model, a database of target customers, a summary of unmet needs, and a comprehensive competitive analysis. The client made the decision to invest the necessary resources into this market sector, followed through on some of our acquisition recommendations, and developed a value-based marketing and pricing model for predictive maintenance built on customer insights.