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Dana Stanley
Greenbook’s Chief Revenue Officer
PHARMA DISCOVERY SUITE™ by APLUSA
APLUSA’s PHARMA DISCOVERY SUITE™ provides a unique approach to demand forecasting & segmentation studies (HCP, patient or caregiver).
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What is PHARMA DISCOVERY SUITE™
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APLUSA’s PHARMA DISCOVERY SUITE™ (PDS) addresses the three pivotal questions driving brand success:
- Who will prescribe?
- What will be prescribed?
- For whom will it be prescribed?
PDS uncovers the answers to these questions and the whys behind them.
Applicatio...
Key features:
PATIENT DISCOVERY
PATIENT DISCOVERY - Uncovering & Maximizing Insights from Patient Charts - An innovative approach utilizes complex advanced analytics and proprietary algorithms to produce multi-dimensional positioning maps and predictive analytics.
PRESCRIBER DISCOVERY
PRESCRIBER DISCOVERY - Segmenting Populations to Maximize Marketing Efforts - A proprietary algorithm to methodically select real, individual archetypes from each segment to enhance segment differentiation and actionability of results.
PRODUCT DISCOVERY
PRODUCT DISCOVERY - Predicting Product Usage and Volume - A Unique Approach to Demand Assessments - An integrated approach that uses behavioral exercises and patient/market scenarios to derive likely future prescribing behavior.
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