comScore ARS

comScore ARS (formerly ARSgroup) is a world leader in advertising copy-testing, providing market research solutions in both the traditional and digital marketing space. Having pioneered the discipline more than 40 years ago, comScore ARS has conducted over 40,000 television advertising studies and, more recently, hundreds of digital advertising analyses on behalf of some of the world’s largest and best-known brands. comScore ARS’s methods rely on a metric called the ARS Persuasion Score, which is the most well-documented and independently-validated measure of advertising effectiveness in the world. As the name implies, it quantifies the ability of an ad to influence brand preference, and it has been shown to be predictive of advertising-induced sales with a +0.90 correlation.