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Advanced Focus - The Loft

Company Description

The Loft is a cool, hip, alternative location designed to enhance the creative process. The respondent studio offers both a living room set-up and a conference table simultaneously allowing you to move back and forth between the two areas without the need to reconfigure the room. For viewers, in place of the mirror and dark viewing room we offer a bright, open and airy room with windows that look out on the impressive NYC skyline. On top of all that we offer exclusivity; one client. . .one project! Another factor that sets Advanced Focus apart from other facilities is the ownership of an exemplary respondent database. Since respondent's behaviors are constantly changing, Advanced Focus aggressively maintains/updates respondent information. Also visit our traditional facilities in NYC, Westchester, and Danbury CT.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • PMRG (United States)
  • QRCA (United States)
Company type:
  • Focus Group Facility
Telephone:
212-944-9000
212-217-2000
Fax:
212-217-2007
Address:
15 West 39th Street
14th Floor
New York, New York, 10018
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
see full list »

Facility Details

Images (6)

Facility Details

Location: Midtown
Building type: Office Building
Facility features: Catering facilities, Client lounge, High-definition TV, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Video-streaming, Wired broadband, Wireless Internet
Travel time from airport: 30 min
Travel time from downtown: 10 min
Recruiting capabilities: Advanced Focus offers both regional and national qualitative recruiting. As known innovators, we are adaptable to all types of specialized qualitative research, including but not limited to: Medical, Consumer and B2B. We recruit for all types of in-person research, as well as phone, web, mobile, blogs, webcam sessions and just about any combination of these that you can think of.
Recruiting zipcodes/postcodes: NYC, LI, NJ, CT, Westchester

Facility Rooms

Room types
Dimensions
Capacity
Observation capacity
Classroom
Client Lounge
Computer Usability Lab
Focus Group
Product Testing Lab
37X20 Feet
50
20

Market research Specialties

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