The Loft is a cool, hip, alternative location designed to enhance the creative process. We also offer exclusivity; one client. . .one project!


The Loft is a cool, hip, alternative location designed to enhance the creative process. The respondent studio offers both a living room set-up and a conference table simultaneously allowing you to move back and forth between the two areas without the need to reconfigure the room. For viewers, in place of the mirror and dark viewing room we offer a bright, open and airy room with windows that look out on the impressive NYC skyline. On top of all that we offer exclusivity; one client. . .one project! Another factor that sets Advanced Focus apart from other facilities is the ownership of an exemplary respondent database. Since respondent's behaviors are constantly changing, Advanced Focus aggressively maintains/updates respondent information. Also visit our traditional facilities in NYC, Westchester, and Danbury CT.

Facility Photo Gallery

Facility Details

  • Location: Midtown
  • Building Type: Office Building
  • Facility Features: Catering facilities, Client lounge, High-definition TV, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Video-streaming, Wired broadband, Wireless Internet
  • Travel time from airport: 30 mins
  • Travel time from downtown: 10 mins
  • Recruiting capabilities: Advanced Focus offers both regional and national qualitative recruiting. As known innovators, we are adaptable to all types of specialized qualitative research, including but not limited to: Medical, Consumer and B2B. We recruit for all types of in-person research, as well as phone, web, mobile, blogs, webcam sessions and just about any combination of these that you can think of.
  • Recruiting area: NYC, LI, NJ, CT, Westchester

Facility Rooms

Room types Dimensions Capacity Observation capacity
Client Lounge
Computer Usability Lab
Focus Group
Product Testing Lab
37X20 50 20

Contact Details

Email : Send an email

Telephone : 212-944-9000

Key Personnel
Todd Biederman
Chief Executive Officer
Bradley Solomon
Sara Solomon-White
Vice President
International Capabilities
Social Media

Market Research Specialties

Research Services