CITE Research

CITE Research is an independent, full service market research firm helping brands and agencies turn research into stronger decisions, compelling stories and more effective marketing. Founded in 2015 with Nielsen and Edelman roots, we combine quantitative and qualitative expertise with a practical understanding of how businesses use insights. Our senior researchers have completed more than 500 studies across 40 countries, with research generating more than 800 media mentions. Our capabilities include: • B2B and consumer surveys • PR surveys and thought leadership research • Brand awareness, perception and positioning • Message and concept testing • Competitive research and market segmentation • Customer needs and buyer research • Benchmark and tracking studies • Qualitative interviews and focus groups • International research We reach audiences ranging from consumers and small business owners to senior executives, technology decision makers, CISOs, HR leaders and healthcare professionals. Our industry experience includes cybersecurity, enterprise technology, artificial intelligence, financial services, healthcare and the future of work. Clients have included Microsoft, AWS, Zscaler, Dropbox, SoFi, MetLife and Dassault Systèmes. Every study starts with the decisions you need to make or the conversation you want to lead. Senior researchers guide the process from methodology and questionnaire development through fieldwork, quality checks, analysis and reporting. Our six layers of data quality checks help ensure findings stand up to scrutiny. Deliverables can include executive summaries, crosstabs, raw data, methodology statements, press ready statistics and story angles. We explain what the findings mean and how your team can apply them across communications, content, sales and strategy. You own the data. We help you put it to work.