Know who a decision affects before you make it. Synthetic personas answer surveys and join focus groups, and EIKOS simulates an area’s ordinary day.
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EIKOS, from Cambium AI, is a live simulation of how an area’s residents are likely to spend an ordinary day. Each dot on the map is a synthetic resident with a home and a daily schedule, and a job and a commute where they have one.
Next to the simulation, a planning report covers topics such as population, housing, and employment, and every section names its sources. EIKOS is built for anyone whose work depends on understanding an area and the people who live there.
Cambium AI joins more than 200 datasets into a simulation of the US population, and builds synthetic personas from verified public data. Research teams can:


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