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Community Marketing & Insights

Company Description

Community Marketing & Insights (CMI) is the pioneer in LGBT (lesbian, gay, bisexual, transgender) consumer market intelligence, communications and training, and remains on the leading edge of the segment today. Since 1992, we’ve conducted extensive LGBT market research (see website for methodologies, panel and client list) to understand the market so we don’t have to “reinvent the wheel” at your expense. We begin with dedicated market research surveys and focus groups to gain insight on your best approaches toward the LGBT marketplace. We sample from our own proprietary panel of 70,000+ LGBT consumers. Based on the research, we make recommendations on your positioning and opportunities, resulting in a clear, educated approach to marketing development. We produce both client-direct research, and sub-contract projects with other research firms.

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • INSIGHTS ASSOCIATION (United States)
  • NGLCC LGBTBE certified
Company type:
  • Full Service
Countries where research is conducted:
United States of America
see full list »

Market research Specialties

Industries & Demographics

Market research resources (6)

CMIGreen Traveler Study CMIGreen Traveler Study

Rising public awareness of sustainability issues and understanding consumer preferences and behaviors presents new opportunities for the tourism and hospitality industries. The fundamental question to...

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