Fast, accurate, and insightful, ConsumerQuest’s AdEffect® Persuasion Testing cuts to the core of assessing the effectiveness of TV commercials. We measure the ability of your TV commercial to persuade its target audience to want to buy the product. Moreover, if the ad does not motivate your audience as much as it could, we identify the difference between what the ad communicates about the product and what your audience really needs to understand to be convinced to buy it.
AdEffect® can help you understand:
Does your commercial change people’s minds and get them to want your product?
What does my target audience need to know about my product in order to be convinced?
Is the TV commercial communicating this? If not, what is it communicating and how well is that working?
Persuasion Testing; Copy Testing; Ad Testing,
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