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ConsumerQuest, Inc.

ConsumerQuest, Inc.

Company Description

ConsumerQuest, Inc. provides strategic marketing research that is intelligent, insightful, and market-oriented. We are experts in consumer packaged goods, children's products, education research, in home usage tests, sensory testing, advertising testing, persuasion / copy testing, campaign tracking studies, segmentation research, and branding / positioning studies. For 25 years, ConsumerQuest has assisted businesses and corporations, ad agencies, public & government agencies, non-profits, education and curriculum publishers, food and beverage, health and beauty aids, service organizations, consulting firms, automotive, and technology makers with customized research solutions. This includes AdEffect persuasion testing and product viability / sales volume forecasting.

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Full Service
  • Qualitative Research
  • Quantitative Research
Telephone:
310-207-6605
310-622-9801
Fax:
310-207-6009
Website:
Address:
3231 Ocean Park Blvd. Ste. 104
Santa Monica, California, 90402
United States of America
Metropolitan Area:
Los Angeles (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada, China, Germany, France, Japan, Mexico
see full list »

Products (1)

ProductImage AdEffect®

Fast, accurate, and insightful, ConsumerQuest’s AdEffect® Persuasion Testing cuts to the core of assessing the effectiveness of TV commercials. We measure the ability of your TV commercial to persuade its target audience to want to buy the product. Moreover, if the ad does not motivate your audience as much as it could, we identify the difference between what the ad communicates about the product and what your audience really needs to understand to be convinced to buy it. AdEffect® can help you understand: Does your commercial change people’s minds and get them to want your product? What does my target audience need to know about my product in order to be convinced? Is the TV commercial communicating this? If not, what is it communicating and how well is that working?

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