- Founder & Chief Executive Officer
- View Linkedin profile »
Emotive Analytics specializes in assessing the emotional dynamics of consumer behavior, particularly dynamics that are implicit, a.k.a., System 1 or nonconscious. All of our studies work to help clients understand how emotions and feelings are impacting consumer behavior, so they can develop more emotionally engaging products, services, and their marketing. We use both qualitative and quantitative techniques in our studies. Qualitative techniques include specialized implicit interviewing from clinical psychology (e.g., hypnosis interviewing and psychodrama). Quantitative techniques include our IE Pro Technology, which is implicit association measurement adapted from well-validated social psychological priming techniques. IE Pro Technology includes IE Pro YOU, our automated online platform that allows clients to conduct studies that measure implicit and explicit emotional associations with their stimuli of interest (e.g., brands, products, ads, taglines, etc.) and see how much they impact outcomes of interest (e.g., purchase, purchase interest, etc.). Results are reported automatically in real time as the data are collected.
5862 Delor St.
St. Louis, Missouri, 63109
United States of America
IE PRO YOU® is our automated online platform for conducting implicit and explicit associations studies. Clients can subscribe to the platform and learn what emotional, product feature, or personality attributes are associated with their "stimuli of interest" (e.g., brands, products, services, ads, package designs, celebrities, messages, etc.) implicitly and explicitly and how much these associations drive their desired outcomes (e.g., purchase, purchase interest, likelihood to recommend, etc.). To book a consultation, go to https://calendly.com/emotiveanalytics/ie-pro-you-consult.MORE