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Dana Stanley
Greenbook’s Chief Revenue Officer
FLAVORWIKI PATENTED TECHNOLOGY: THE PAIRED QUESTION by FlavorWiki
FlavorWiki’s patented Paired Question helps untrained testers map perceptions clearly, delivering accurate, interpretable profiling data.
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What is FLAVORWIKI PATENTED TECHNOLOGY: THE PAIRED QUESTION
The scoring system is relative, meaning the score of an attribute is determined by its performance compared to other attributes within the same test.
If an attribute is never selected in a comparison (meaning it is never “voted” on), its score remains at a baseline of 5 (assuming a 0-10 scale). The...