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Dana Stanley
Greenbook’s Chief Revenue Officer
Flying Horse
A full-service marketing agency located in Bozeman, MT with over 20 years of experience in market research, brand development, advertising, and more.
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Focus Groups
Key features:
Hear the voice of the group.
Our focus group reports include direct quotes and interactions between participants, offering unique insights into how customers collectively perceive your brand and product.
Real-time reactions and discussion.
Focus groups offer live reactions, allowing you to observe firsthand how participants influence one another. If questions arise during the groups, they can be passed along to our moderators in real time.
Biometric Add-Ons
For those that want to go deeper into the emotional state of their participants during focus groups, we can apply our suite of mind science sensors to measure their second-by-second reactions.