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Dana Stanley
Greenbook’s Chief Revenue Officer
Focus Groups by Flying Horse
We use guided focus groups with expert moderators to uncover collective insights and recommend strategies to improve audience perceptions.
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What is Focus Groups
Key features:
Hear the voice of the group.
Our focus group reports include direct quotes and interactions between participants, offering unique insights into how customers collectively perceive your brand and product.
Real-time reactions and discussion.
Focus groups offer live reactions, allowing you to observe firsthand how participants influence one another. If questions arise during the groups, they can be passed along to our moderators in real time.
Biometric Add-Ons
For those that want to go deeper into the emotional state of their participants during focus groups, we can apply our suite of mind science sensors to measure their second-by-second reactions.