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GKS Consulting provides moderating, interviewing and facilitating built on a strong foundation of understanding client objectives, challenges and opportunities. We are committed to supporting the development of solutions through the generation of insights for organizations and businesses in all sectors with particular depth in educational, nonprofit and service-oriented institutions. Principal Gail Straus leverages her experience in marketing planning, strategy management, and client relations to keep research in context. We use qualitative research methods to understand how clients' audiences differ from others in the same category. Our reports thrive to make sense of the research insights to derive effective, actionable marketing and communications strategies for the organization.