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GfK

Company Description

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Affiliations:
  • AMA (United States)
  • ARF (United States)
  • CASRO (United States)
  • MRA (United States)
  • PBIRG (United States)
  • PMRG (United States)
  • QRCA (United States)
  • MRIA-ARIM (Canada)
  • ESOMAR (International)
  • FIP, MRIA, MSI
Company type:
  • Full Service Market Research
Telephone:
(212) 240-5300
Fax:
(212) 240-5353
Email:
us@gfk.com
Website:
Address:
200 Liberty Street
4th Fl
New York, New York, 10281
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
see full list »

Market research Specialties

Research Solutions

Market research resources (28)

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From the blog: GfK Insights Blog

The future of FinTech goes far beyond mobile wallets

I must admit that I find the term “mobile wallet” a little silly. After all, wallets have always been mobile, right? At the same time, I am not at all averse to the idea of making transactions with my phone. I’m getting the hang of accessing coupons in stores, and I felt pretty cool the…

3 usability tips every appliance manufacturer should consider

The household appliance industry has been particularly impacted by rapid-evolving technology and Connected Consumer innovations. Our user experience (UX) researchers and designers are fortunate to see and test many cool-looking prototypes that integrate these innovations before they hit the market.

Read more »
Queen Elizabeth II – The jewel in the Netflix Crown?

Released in its entirety on November 4, 2016 and reported to have cost around £100m to produce, The Crown is one of the most ambitious projects that Netflix has taken on to date. A 10 part original series (essentially a biopic) about Queen Elizabeth II, recounting her life from the royal wedding in

Read more »

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