GfK

Company Description

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
(212) 240-5300
Fax:
(212) 240-5353
Email:
us@gfk.com
Website:
Address:
200 Liberty Street
4th Fl
New York, New York, 10281
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Patricia Salamone
Director, North America Sales Management
212 240 5300
Countries where research is conducted:
United States of America
see full list »

Market research resources (2)

Swinton joins GfK Swinton joins GfK

Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

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From the blog: GfK Insights Blog

Attribution+ powers customer loyalty program for retailers

A well-established loyalty program has many advantages, among them is the ability to gather insights on shoppers in order to build meaningful relationships with them. But how much data do we really have? When shoppers register to a loyalty program, they might be asked questions about age, household

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5 mistakes eCommerce sellers make & how to get it right

Every eCommerce seller knows that when it comes to selling products online, content really is king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through rich information, pictures, videos, and more. Optimizing online content serves manufacturers and r

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