GfK

Company Description

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
(212) 240-5300
Fax:
(212) 240-5353
Email:
us@gfk.com
Website:
Address:
200 Liberty Street
4th Fl
New York, New York, 10281
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Patricia Salamone
Director, North America Sales Management
212 240 5300
Countries where research is conducted:
United States of America
see full list »

Market research resources (2)

Swinton joins GfK Swinton joins GfK

Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

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From the blog: GfK Insights Blog

Consumers seek health innovations from brands

The relationship between consumers and their health is transforming at an unprecedented speed. From athleisure and cannabis to plant-based burgers and in-mall fitness centers, the trend behind so many of today’s breakthrough consumer movements is wellness. Consumers are seeking health innovations an

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Clashing consumer trends battle for energy efficiency – pt. 2

In part one of this blog series, we identified two clashing trends when it comes to consumers purchasing domestic appliances: Sustainability and Performance. In this post, we’ll try to better understand the interaction of these two core trends and explore their impact on energy efficiency. A dispute

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Clashing consumer trends battle for energy efficiency – pt. 1

What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG) such as smartphones, computers, TVs or washing machines? Consumer attitudes observed by GfK Consumer Life® as well as the purchase behavior at retail POS provide us with solid evidence that the most impactful driv

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