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GfK

Company Description

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
Company type:
  • Full Service
Telephone:
(212) 240-5300
Fax:
(212) 240-5353
Email:
us@gfk.com
Website:
Address:
200 Liberty Street
4th Fl
New York, New York, 10281
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Patricia Salamone
Director, North America Sales Management
212 240 5300
Countries where research is conducted:
United States of America
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Market research resources (2)

Swinton joins GfK Swinton joins GfK

Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

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From the blog: GfK Insights Blog

The importance of localizing your global e-commerce strategy

One in every four US dollars spent on Technical Consumer Goods (TCG) today are for transactions made online, but it’s not a consistent global story of expansion. Therefore it’s time to rethink if your global e-commerce strategy on a local level. The growth of online shopping has slowed in some marke

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Ad-testing gets smarter for the multi-platform world

For advertisers, the changing media landscape means there are more ways to reach consumers with advertising than ever before, with a steady shift to online formats. At the same time, ad budgets have barely grown and development timelines have reduced. In this demanding new environment, advertisers a

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Strong gaming ecosystem meets the cloud

With an estimated value turnover of 140 billion USD in 2019 and projected robust growth, the video games industry has become a giant in the entertainment business. Gaming is about experiences. Experiences are for consumers. And in the world of gaming, “everybody can be somebody”. For many of the mil

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