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GfK

Company Description

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • ARF (United States)
  • PBIRG (United States)
  • PMRG (United States)
  • QRCA (United States)
  • MRIA-ARIM (Canada)
  • ESOMAR (International)
  • FIP, MRIA, MSI
Company type:
  • Full Service Market Research
Telephone:
(212) 240-5300
Fax:
(212) 240-5353
Email:
us@gfk.com
Website:
Address:
200 Liberty Street
4th Fl
New York, New York, 10281
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Countries where research is conducted:
United States of America
see full list »

Market research Specialties

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From the blog: GfK Insights Blog

What’s really holding back in-store mobile payments?

“Cashless made effortless!” “Turn your phone into your wallet!” “It’s not exactly magic, but it feels that way!” The clear message that mobile wallet purveyors are sending to the market is that mobile payments are easy. So why is adoption so low? According to our 2017 FutureBuy® report, only 25% of

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6 design principles for a better FinTech user experience

The pace of technology has transformed our lives in recent years. Finance is no exception. What used to be a question of “cash or credit” has given way to myriad choice. Pay for your groceries with Apple Pay or Google Wallet? Split the check with friends via cash, Venmo, Paypal, or Chase Pay? Invest

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