Advertisement Advertisement

GfK

Company Description

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge.”

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • ARF (United States)
  • ESOMAR (International)
  • IAB, MSI
Company type:
  • Full Service
Telephone:
(212) 240-5300
Fax:
(212) 240-5353
Email:
us@gfk.com
Website:
Address:
200 Liberty Street
4th Fl
New York, New York, 10281
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Tom Neri
Commercial Director, Tech, Consumer and Auto
212 240 5300
Countries where research is conducted:
United States of America
see full list »

Market research resources (2)

Swinton joins GfK Swinton joins GfK

Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton as its first Director of Data Assets in North America.

Read more »

My Rating

You must be a logged in GreenBook user to rate this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.

Notes

You must be a logged in GreenBook user to add notes for this vendor.

Please log in to add a note for this vendor. Don't have a MyGreenBook account? Register your free account now.

Tags

You must be a logged in GreenBook user to tag this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.

From the blog: GfK Insights Blog

Smart car technology and the generational divide

With every passing year, smart car technology becomes more of a deal-breaker with consumers. From safety features to voice technology, the options get more compelling – and non-vehicle digital tech keeps elevating car buyers’ expectations. If they can have it at their desks or on their couches, why

Read more »
What does the future of Millennials look like?

As the oldest members of this oft-discussed group prepare to turn 40, the future of Millennials will have a significant impact on the global marketplace. Although they haven’t suffered from a lack of media attention in the past decade, Millennials are worth another look simply because of their signi

Read more »
4 facts you can’t ignore about Black Friday

Seasonal promotions are one of the core reasons consumers make a purchase. The importance of good deals to consumers can be clearly seen in GfK’s weekly long-term sales trends for Technical Consumer Goods. GfK has found that about a quarter of cumulative global sales come from select promotional eve

Read more »

Badges for GfK